Athletes TEAM Up in the Fight Against Prostate Cancer
Prostate Cancer Foundation Launches National Campaign To Encourage Better Patient Care
May 8, 2007 -- The Prostate Cancer Foundation announced today the launch of a national public service campaign encouraging men with prostate cancer to seek the advice of an integrated team of health care professionals – a urologist, a radiation oncologist and a medical oncologist – to optimize their treatment. As part of the fundraising and awareness effort called Athletes for a Cure, the new campaign will consist of television and radio PSAs featuring nationally-recognized sportscaster Trey Wingo, as well as other Athletes touched by prostate cancer.
"When my father and father-in-law were diagnosed with prostate cancer, I became an active participant in their care and helped them to assemble a team of specialists to ensure all treatment options were explored," said Trey Wingo. "I hope this campaign compels men to talk to their doctors about including a team of medical professionals on their treatment team."
Although the team approach has become standard in the treatment of other cancers, such as breast, colon and lung cancer, this is currently not the case with prostate cancer. However, research indicates that prostate cancer patients require the expertise of a multidisciplinary medical team to ensure optimal care.
"Understanding the many features of prostate cancer and the increasing number of treatment options makes the decisions of when and how to treat this disease more complex than ever. To ensure that patients with prostate cancer make the best treatment decisions for themselves it's important that men seek the advice of health care professionals specializing in prostate cancer from different disciplines who can work together," said Dr. Daniel George, Associate Professor of Medicine and Surgery in the Division of Urology and head of the Section of Genitourinary Medical Oncology at Duke Medical Center. "A multidisciplinary care team for prostate cancer patients typically includes specialists from urologic, radiation, and medical oncology as well as other allied health professionals, volunteer support groups, friends and family."
Athletes for a Cure was designed and launched by the Prostate Cancer Foundation together with sanofi-aventis as a fundraising and awareness program with a team-building approach. Both male and female athletes compete in a variety of individual sporting events, including marathons and triathlons, but depend on a team of supporters to raise money for prostate cancer research and awareness. The PSAs feature select Athletes, including Sherman Miller of Denver, CO, an advanced prostate cancer patient; Karen Smyers of Lincoln, MA, daughter of a prostate cancer survivor; and Bobby Smith of Los Angeles, CA, a prostate cancer survivor.
Athletes for a Cure is part of an ongoing national awareness initiative, The TEAM Approach: Prostate Cancer Treatment, Education, Awareness and Management, begun in 2004. The TEAM Approach aims to make men with prostate cancer, their partners and others in the support network aware of the importance of identifying a multidisciplinary team of specialists to help them determine an optimal course of action for treating the disease.
The PSAs will be distributed to television and radio outlets nationwide and will run and air in advertising time and space that is donated by the media. To view the announcements, please visit www.athletesforacure.org.
Athletes for a Cure is a program of the Prostate Cancer Foundation and sponsored by sanofi-aventis.
About Prostate Cancer
One in six American men will develop prostate cancer in his lifetime, and an estimated 218,890 men will be diagnosed with prostate cancer this year. Prostate cancer is second only to lung cancer a the leading cause of cancer death in men in the United States.
About Athletes for a Cure
Athletes for a Cure is a fundraising and awareness program to assist individual athletes in their quest to raise money for better treatments and a cure for prostate cancer. Every dollar raised from the program goes directly to the Prostate Cancer Foundation.
The online program provides athletes with multiple tools to create a home in the racing and fundraising community. Registered participants can upload photos, personal stories and race information on their own page; set donation goals; send emails to their friends and family through the "Friends Asking Friends" network; and watch as their donations climb.
For more information, visit www.athletesforacure.org.
About the Prostate Cancer Foundation
The Prostate Cancer Foundation is the world’s largest philanthropic source of support for prostate cancer research focused on discovering better treatments and a cure for prostate cancer. Founded in 1993, the PCF has raised more than $370 million and provided funding to more than 1,500 research projects at nearly 200 institutions worldwide. The PCF also advocates for greater awareness of prostate cancer and more governmental research funds. PCF advocacy has helped produce a 20-fold increase in government funding for prostate cancer since 1994. More information about prostate cancer and the PCF can be found at www.pcf.org.