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Prostate Cancer Awareness Week Kicks-Off in Santa Monica

Local Retailer, Hotels and Landmarks Turn Blue for Prostate Cancer to Prompt Conversations That Could Save Lives

September 17, 2012 -- During the week of September 17, 2012, local supporters of the Prostate Cancer Foundation (PCF), including Fred Segal Santa Monica, Fairmont Miramar Hotel & Bungalows Santa Monica, Viceroy Santa Monica and the world-famous Ferris wheel at Pacific Park on the Santa Monica Pier, will help raise awareness and education for prostate cancer

Prostate cancer is a major American health problem, affecting 1 in every 6 men, and has long been misunderstood and unspoken of amongst men and their families. The Prostate Cancer Foundation, based in Santa Monica, CA, is the world’s largest private funder of prostate cancer and has raised more than $500 million for prostate cancer research since its inception in 1993. PCF’s mission is global, but believes in raising awareness and education in their own backyard.

“Prostate cancer is to men what breast cancer is to women, yet open dialogue of the disease lags behind other cancers,” says Dan Zenka, senior vice president of communication at the Los Angeles-based Prostate Cancer Foundation (PCF). Ironically, Zenka was diagnosed with advanced prostate cancer two years after he began working at PCF. “We are grateful to our local Santa Monica partners who are supporting an important health message.”

The Fairmont Miramar Hotel & Bungalows Santa Monica (Sept. 17-23) and the Ferris wheel at Pacific Park on the Santa Monica Pier (September 22-23) will be lit blue, the official awareness color of prostate cancer. Additionally, the Fairmont Miramar Hotel, Fred Segal Santa Monica and Viceroy Santa Monica will distribute educational materials on prostate cancer to their customers and encourage employees wear blue ribbon pins and wristbands.

This year alone, more than 242,000 new cases of prostate cancer are projected to be diagnosed in the U.S. and more than 28,000 men will die as a result. Worldwide, more than 16 million men and their families are battling prostate cancer.

“As the world’s largest private funder of prostate cancer research, we are compelled to help our Santa Monica neighbors educate their customers about a disease that currently affects more than two million American men and their families,” said Jonathan W. Simons, MD, president and CEO of PCF. “With Santa Monica turning blue, we are prompting conversations that could save a man’s life.”

There is still time for Santa Monica and Los Angeles companies to join September efforts with the Prostate Cancer Foundation. Follow the conversation on Facebook ( and Twitter (@PCFNews).

About the Prostate Cancer Foundation (PCF)

The Prostate Cancer Foundation (PCF) is the world’s largest philanthropic source of support for accelerating the most promising research for better treatments and cures for prostate cancer. Founded in 1993, PCF has generated more than $500 million and provided funding to more than 1,600 research programs at nearly 200 institutions worldwide. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer. More information about the PCF can be found at

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