Greenbriar at Whittingham
About Greenbriar at Whittingham
At the Greenbriar at Whittingham 55+ community in Monroe Township, New Jersey, more than 3,000 residents enjoy a myriad of recreational amenities and activities that have brought the community together. However, one cause has truly united this active community – prostate cancer.
In the past eight years, the community has raised over $250,000 for the Prostate Cancer Foundation through annual fundraisers and private donations from community businesses. A primary committee of 18 members has coordinated and managed each fundraiser and brands efforts with their slogan: for our children and grandchildren.
Though many men in the Greenbriar community have been affected by prostate cancer, equal amounts have not. It’s not just the men involved either; the women of Greenbriar are extremely committed to finding a cure for the disease as well. This united front believes that cures for prostate cancer will mean a cure for all other cancers.
An annual golf tournament is the group’s largest fundraising event and draws 250 attendees, equipped with a hole-in-one car giveaway, silent auction, 50/50 raffle and catered lunch. Last year the event raised $28,000 and this year’s event is expected to exceed $40,000.
Another large fundraiser includes a partnership with two local supermarkets, Stop and Shop and ShopeRite. Committee members spend a weekend outside the stores soliciting donations from local residents. The last fundraiser had temperatures reaching 100 degrees – but this dedicated group continued asking for support and collected more than $4,000.
Committee members also spend their time talking to residents door-to-door during a campaign that shares the importance of supporting prostate cancer research. And, to thank donors for their generosity, the committee creates a wall of fame that is visible during the annual golf tournament with photos of each donor. This recognition tactic has proven successful over the years and has remained a staple in the fundraising process.
No matter the structure or size of an event, the community of Greenbriar at Whittingham is a major contributor to the field of prostate cancer research through the Prostate Cancer Foundation. Their creativity and style of personalized fundraising will continue to make an impact for the nearly three million U.S. men facing this disease.
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