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Brand Identity

If you are going to reference PCF for any of your communications, below are the approved logos and language:

PCF Logos


Click to download: blue logo | black logo | white logo

PCF Brand Identity Messaging


PCF Tagline:
Curing Together.

PCF Mission Statement:
The Prostate Cancer Foundation (PCF) funds the world’s most promising research to improve the prevention, detection, and treatment of prostate cancer and ultimately cure it for good.

PCF Purpose Statement:
The Prostate Cancer Foundation’s mission is to cure prostate cancer once and for all. Until and as we do that, our ongoing mission is to ensure men have a legacy to leave, time to spend with loved ones and a brotherhood that supports them. We want men and women alike to talk about this disease, to understand its urgency and to have information-driven hope.

PCF Boilerplate Language:
About the Prostate Cancer Foundation
The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has raised more than $800 million in support of cutting-edge research by more than 2,200 research projects at 220 leading cancer centers in 22 countries around the world. Thanks in part to PCF’s commitment to ending death and suffering from prostate cancer, the death rate is down more than 50% and countless more men are alive today as a result. PCF research now impacts more than 70 forms of human cancer by focusing on immunotherapy, the microbiome, and food as medicine.
Learn more at pcf.org

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