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Manager, Social Media
May 11, 2022

About the Prostate Cancer Foundation

The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization dedicated to funding life-saving prostate cancer research. Founded in 1993 by Mike Milken, PCF has raised close to $1 billion in support of cutting-edge research by more than 2,200 research projects at 245 leading cancer centers in 28 countries around the world. Thanks in part to PCF’s commitment to ending death and suffering from prostate cancer, the death rate is down by over 50% and countless more men are alive today as a result. The Prostate Cancer Foundation research now impacts more than 73 forms of human cancer by focusing on immunotherapy, the microbiome, and food as medicine. More information about PCF can be found at www.pcf.org.

Manager, Social Media

The Manager, Social Media is responsible for promoting the PCF brand and reputation so as to build trust and strong online communities through our various social media platforms and online support groups. The Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship with the Foundation. The Manager will understand the basics of prostate cancer and represent the Foundation to people who are in crisis and help them with their journey. The Manager will develop effective strategy across social media channels.


Essential
Functions:

  • Set clear, measurable objectives including brand awareness, conversion metrics, audience growth, audience engagement, etc
  • Identify current digital trends and opportunities and apply the necessary changes to our social channels to increase audience growth and engagement
  • Generate, edit, publish and share daily content (original text, images, video and HTML) that encourages stakeholders to engage with posts and take action
  • Identify creative ways to engage target stakeholders – patients, researchers, physicians, thought leaders, donors, etc
  • Manage Facebook Lives and all live streaming programs on social media platforms
  • Create social media editorial calendars and syndication schedules
  • Become leading PCF advocate in social media spaces with engaging dialogues
  • Develop and manage effective social media benchmarks (best practices) for measuring the impact of social media campaigns and initatives
  • Manage all Facebook support groups. Identify ways to increase engagement within the groups and develop a strategy to effectively deliver relevant content and resources to group members (conducting surveys, etc.)
  • Develop a social media toolkit that features key content/resources that can be shared by staff and external stakeholders
  • Work directly with the Foundation’s partners to develop engaging social media assets that can be cross-promoted
  • Report social media results on monthly and yearly basis
  • Steward and manage social media fundraisers
  • Support ongoing fundraising campaigns on social channels and identify new social media fundraising opportunities


Required Skills/Competency
:   

  • 3-5 years of social media management experience
  • Bachelor’s degree in business, marketing, journalism, public relations or related field
  • Exceptional written and verbal communication skills
  • A strong sense of emotional intelligence and a passion for connecting with and serving stakeholders
  • In-depth working knowledge of social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, Pinterest,, etc.) and their respective communities, strengths and optimal deployment strategies
  • Curiosity regarding and ability to read and comprehend information regarding social, technical and medical issues affecting the Foundation’s mission and translation into social media strategies
  • Experience with Restream or other third party software to effectively launch Facebook Lives
  • Photoshop and graphic design experience a plus
  • Ability to work remotely

To Apply:

Please submit a cover letter and resume to recruiting@pcf.org. Feel free to include links to projects. Only local, direct candidates (no recruiters) and no phone calls. Incomplete submissions will not be considered.

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