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Lands’ End launches Blue Oxford campaign to help raise funds for the Prostate Cancer Foundation


Lands’ End Declares January 13 Blue Oxford Day

DODGEVILLE, WIS. January 8, 2016 — Lands’ End is launching the Blue Oxford campaign, an initiative created to help raise awareness and support for the Prostate Cancer Foundation (PCF) to fund promising research and help educate men and their families about this common cancer that affects an estimated one in seven men annually. The Blue Oxford campaign is a unique way to help further support the PCF’s mission to accelerate the world’s most promising prostate cancer research for better treatments and cures.

In keeping with our tradition of meaningful support, we are proud to partner with the Prostate Cancer Foundation as well as empower our customers to get involved for themselves or a loved one. I believe that through the Blue Oxford campaign, we will raise awareness while providing support to PCF’s mission to help find the best treatments and ultimately, a cure for prostate cancer,” said Federica Marchionni, CEO, Lands’ End.

Blue Oxford Day – January 13

Lands’ End has declared January 13, 2016 Blue Oxford Day as a day to wear a classic blue No Iron Pinpoint Oxford Shirt in support and solidarity of the fathers, grandfathers, husbands, brothers, sons and uncles that are prostate cancer survivors. Additionally, January 13 through February 13, simply purchase a light blue or light French  blue No Iron Pinpoint Oxford Shirt and Lands’ End will donate 10 percent to the Prostate Cancer Foundation with a minimum donation of $25,000. The organization’s research community is devoted to making a difference for every man, every single day. To learn more about the Blue Oxford campaign, please visit landsend.com/blueoxford.

We are grateful for our partnership with Lands’ End and their support of our mission to save lives,” said Jonathan W. Simons, MD, president and CEO of PCF. “We are confident that the Blue Oxford campaign will empower men to take early action against this disease to ensure a long healthy life.”

For more information about prostate cancer, including news and the latest treatment information, please visit the Prostate Cancer Foundation’s website at www.pcf.org


Lands’ End, Inc. (Nasdaq:LE) is a leading multi-channel retailer of clothing, accessories, footwear and home products. We offer products through catalogs, online at www.landsend.com and affiliated specialty and international websites, and through retail locations, primarily at Lands’ End Shops at Sears® and standalone Lands’ End Inlet® Stores. We are a classic American lifestyle brand with a passion for quality, legendary service and real value, and seek to deliver timeless style for men, women, kids and the home.


The Prostate Cancer Foundation (PCF) is the world’s leading philanthropic organization funding and accelerating prostate cancer research. Founded in 1993, PCF has raised more than $634 million and provided funding to more than 2,000 research programs at nearly 200 cancer centers and universities. The PCF global research enterprise now extends to 19 countries. PCF advocates for greater awareness of prostate cancer and more efficient investment of governmental research funds for transformational cancer research. Its efforts have helped produce a 20-fold increase in government funding for prostate cancer.