Assist Challenge

Black History Month

Black History Month Assist Challenge

In recognition of Black History Month, the Prostate Cancer Foundation is teaming up with 8 NBA and NHL teams to raise awareness and invest in research that seeks to understand why African-American men are disproportionately affected by the disease. Explore below to learn more about what each of the teams are doing, and what YOU can do to prevent prostate cancer.


The Black History Month Assist Challenge is an initiative focused on raising awareness to help defeat prostate cancer while raising funds to support life-saving research. With one in seven men of African descent in the U.S. diagnosed with prostate cancer in his lifetime, it is imperative that everyone understand the risks and how to prevent the disease. African-American men are 76 percent more likely to be diagnosed, more than twice as likely to die, and are much more likely to develop aggressive forms of prostate cancer than other ethnicities. Because of the Assist Challenge, thousands of sports fans are able to receive life-saving information about risks and screenings.

In 2019, the Atlanta Hawks were the first team in the NBA to partner with PCF to raise awareness through basketball. This initiative has now expanded to seven other NBA and NHL teams. Through the efforts of these teams, PCF continues to blaze the trail as the world’s leading philanthropic organization funding and accelerating prostate cancer research. PCF is currently funding more research related to understanding and solving disparities in African-American prostate cancer than any other time in its 25-year history. The money raised by the teams will be added to the more than $10 million committed to research teams focused on understanding why African-American men are affected by prostate cancer disproportionately to other ethnicities and how to address this issue with treatments and cures.