The Prostate Cancer Foundation is teaming up with NBA teams to raise awareness and invest in research that seeks to understand why Black men are disproportionately affected by the disease. With 1 in 6 men Black men in the U.S. diagnosed with prostate cancer in his lifetime (vs. 1 in 8 white men), it is imperative that everyone understand their risk, and what they can do about it. Black men are more likely to be diagnosed at a younger age, with more aggressive disease, and are more than twice as likely to die of prostate cancer. Because of the Assist Challenge, millions of sports fans are able to receive life-saving information about risks and screenings.

In 2019, the Atlanta Hawks were the first team in the NBA to join the Assist Challenge to raise awareness through basketball and has raised over $500,000. Learn more.

PCF is currently funding more research related to understanding and solving disparities in prostate cancer among Black men than any other time in its 30-year history. The money raised will be added to the more than $30 million that has been committed to research teams focused on understanding why Black men are affected by prostate cancer disproportionately to other ethnicities, and how to address these complex issues.